 |
| Judging
|
The judges convene in March to assess every single entry submitted for the awards programme. |
|
Entries in all of the categories are judged on their relative merits, and through discussion, deliberation and a simple scoring system, the top four entries within each category become the finalists for the awards evening. |
|
These finalists are put out to a public vote throughout April and May, however, the ranking (positions 1-4) decided by the judges carry the following overall weighting: |
- 1st - 40%
- 2nd - 30%
- 3rd - 20%
- 4th - 10%
This places the majority of the decision with the judging panel but still allows for a voting process to take place. |
|
|
| Judging Criteria
|
Each entry is judged on the aforementioned Awards Criteria, for example ‘Best Advertising Campaign' is judged on: |
- Innovation in creative execution
- Campaign success
- Impact on sales
The judges are also asked to give points for "General Presentation" for each entry. |
|
|
| Judging Panel
|
Judging for all award categories is entirely independent and is based on the decision of an invited panel of judges under the chairmanship of Andrew Castle, Group Development Director of Datateam Media & Communications Group Limited. |
|
|
